The 2nd Law of PR…

Posted on March 8th, 2010 in Business | Comments

Marshall Kirkpatrick of ReadWriteWeb has a post on his posterous blog about how RWW’s competition ignores stories when they are broken on RWW. The post is interesting and well worth reading but the following nugget from a comment by Adam Ostrow of Mashable really jumped out at me.

Nonetheless, we still welcome an email, IM, etc when you think you have something that we might want to link to. Often that little nudge from someone that knows what they’re talking about summarizing why something is important in 2-3 sentences (as opposed to the lengthy pitches we spend all day looking at …) is all we need.

The emphasis is mine. While there’s no guarantee that your email will get their attention vs. a note from Marshall or Robert Scoble (@scobleizer) who also has some great thoughts in the comments (”I didn’t get releases from any of these companies, so why didn’t they make sure they covered all their bases?”), I think the idea in bold is telling - send a short email, engage and follow up from there.

So, if the first law of PR is build something remarkable, I posit that the second law of PR is keep your pitch short. (I know I’ve been guilty of violating the second law in the past - that stops today.)

Railroad Tracks at Night

Posted on January 18th, 2010 in Personal, photography | Comments

Went for a walk last night and took this photo of railroad tracks from Dravus. Taken with my iphone and tweaked slightly afterwards.

Dogs hate it when you leave

Posted on January 16th, 2010 in Personal | Comments

Alison took this shot on her iphone while we were waiting outside for a cab.

Dogs are awesome.

Iphone Photos from NYC

Posted on December 3rd, 2009 in Personal, photography | Comments

I’m always amazed at the quality of images that come right out of the iphone. The images below are unedited and were just resized to fit in the blog template.

Sunrise on Roosevelt Island

NYC Subway

Shot of the Hudson

There were some gorgeous pockets of sunny fall weather which resulted in the awesome skies in the image above. My favorite of the three is the sunrise shot though.

Boats at Fisherman’s Terminal

Posted on November 27th, 2009 in Personal, photography | Comments

It’s a gorgeous day in Seattle and I decided to walk across the Ballard Bridge with my camera. This is one of my favorite shots.

Sailboats in Seward Harbor

Posted on November 25th, 2009 in Alaska, Personal, photography | Comments

Just came across this photo I took a couple of years ago in Seward Harbor, Alaska. I love the color of the water and apparently, sunny days are very rare.

Sailboat at Sunset

Posted on November 9th, 2009 in Personal, photography | Comments

Shot with a D60 at Golden Gardens in Seattle, earlier in late summer.

Fremont Bridge

Posted on November 8th, 2009 in Personal, photography | Comments

I was first in line when the bridge closed to let a boat through earlier today. I was able to get out and snap a quick shot with my iphone. It’s a cool angle you don’t often get to see.

Fremont Bridge in Seattle, WA

Fall Colors at Gasworks Park

Posted on October 17th, 2009 in Personal, photography | Comments

Dogs and Iphones - A killer combo

Posted on October 8th, 2009 in Personal, photography | Comments